Measuring and Maintaining Content Freshness
Track how current your content is and ensure AI systems have access to your latest information.
개요
Content freshness measures how recently your content has been updated. Fresh content signals to AI systems that your information is current and reliable.
이 지표가 중요한 이유
AI systems often prefer fresh content for time-sensitive queries. Stale content can lead to AI providing outdated information about your brand.
측정 방법
Track average age of content across your site
Monitor pages without recent updates
Measure update frequency by content type
Compare freshness against competitors
벤치마크
Excellent: Key pages updated monthly
Good: Quarterly updates on important content
Average: Annual content review
Poor: Content over 2 years without updates
개선 전략
Create content refresh calendar
Add dateModified to all pages
Prioritize high-traffic pages for updates
Build evergreen content that ages well
추천 도구
Content audit spreadsheets
CMS with last-modified tracking
Site crawlers for date detection
Content calendar tools
관련 지표
AI Citation Rate
Learn how to measure and improve how often AI systems cite your content as a source.
Brand Visibility Score
A comprehensive metric for tracking how visible your brand is across AI platforms and response types.
AI Share of Voice
Track what percentage of AI responses in your category mention your brand vs. competitors.
Entity Coverage
Track how completely AI systems understand and represent your brand, products, and key information.