Measuring Your Share of Voice in AI Responses
Track what percentage of AI responses in your category mention your brand vs. competitors.
개요
AI share of voice measures what portion of AI recommendations and mentions in your category go to your brand. It's a competitive metric that shows your relative position in AI visibility.
이 지표가 중요한 이유
Share of voice indicates market position in AI recommendations. If competitors have higher share of voice, they're capturing more AI-referred opportunities in your space.
측정 방법
Define key queries for your category
Test queries across multiple AI platforms
Count brand mentions for you and competitors
Calculate percentage share per brand
벤치마크
Market leader: 30%+ share of voice
Strong competitor: 15-30% share of voice
Average player: 5-15% share of voice
Minor player: <5% share of voice
개선 전략
Identify queries where competitors dominate
Create superior content for high-value queries
Build authority in specific sub-niches first
Increase brand mentions across the web
추천 도구
AI testing tools and spreadsheets
Competitor monitoring services
Share of voice tracking dashboards
Regular competitive audits
관련 지표
AI Citation Rate
Learn how to measure and improve how often AI systems cite your content as a source.
Brand Visibility Score
A comprehensive metric for tracking how visible your brand is across AI platforms and response types.
Entity Coverage
Track how completely AI systems understand and represent your brand, products, and key information.
AI Crawl Frequency
Track crawl patterns of AI bots like GPTBot, ClaudeBot, and PerplexityBot to ensure your content is being indexed.