Content Managers에게 중요한 이유
As a content manager, you need metrics that prove content effectiveness. Brand Visibility Score helps you a composite visibility score helps you understand your overall ai presence beyond individual metrics. it enables apples-to-apples comparison with competitors and tracks progress over time.
측정 방법
Calculate weighted average of citations, mentions, and recommendations
Test a standard set of queries across multiple AI platforms
Track visibility over time with consistent methodology
Benchmark against key competitors
Content Managers를 위한 실행 항목
Calculate weighted average of citations, mentions, and recommendations
Test a standard set of queries across multiple AI platforms
Measure Brand Visibility Score impact of different content formats
Create content briefs optimized for this metric
Build a content calendar focused on improvement
업계 벤치마크
Excellent: Score of 80+/100
Good: Score of 60-80/100
Average: Score of 40-60/100
Needs improvement: Score below 40/100
Content Managers를 위한 보고 팁
Track Brand Visibility Score weekly to identify trends early
Benchmark against competitors to contextualize performance
Analyze by content type and topic cluster
Track content age vs. performance correlation
Identify top-performing content patterns
개선 전략
Address weakest component metrics first
Build comprehensive topical authority
Increase content velocity in key areas
Strengthen brand signals across the web