Marketing Teams에 왜 중요한가
For marketing teams, your robots.txt is preventing AI systems from accessing your content. This simple fix can dramatically improve your AI visibility. This directly impacts your ability to be discovered by potential customers who increasingly use AI for research and recommendations.
경고 신호
다음과 같은 증상이 나타나면 이 문제를 겪고 있을 수 있습니다:
No AI-referred traffic to your marketing teams site despite good SEO
AI systems have no information about your business
Server logs show no visits from GPTBot, ClaudeBot, etc.
AI gives very generic responses about your company
해결 방법
이 문제를 해결하기 위한 실행 계획입니다:
Add explicit allow rules for GPTBot, ClaudeBot, PerplexityBot
Review and update robots.txt to allow AI crawlers
Remove overly broad disallow rules
Test robots.txt with Google's testing tool
Monitor server logs to confirm AI crawlers are accessing your site
Consider creating an llms.txt file for AI-specific guidance
문제 예방
Audit robots.txt quarterly
Stay updated on new AI crawler user agents
Test AI crawler access after any robots.txt changes
Balance security needs with AI visibility goals
유용한 리소스
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