PropTech Use Cases
Structure PropTech content hierarchies for AI understanding
Connect PropTech product pages to supporting content
Build topical authority through PropTech content clusters
Implementation Steps
Identify pillar content and supporting pages
Create hub pages that link to related content
Use descriptive anchor text that provides context
Link from high-authority pages to important content
Create breadcrumb navigation for hierarchy
Add related content sections to all pages
Audit and update links regularly
PropTech Tips
Apply Internal Linking for AI specifically to PropTech use cases
Focus on PropTech buyer personas and their questions
Build PropTech-specific examples and case studies
Create pillar pages for key industry topics
Use descriptive anchor text that provides context
Common Mistakes
Generic anchor text like 'click here' or 'learn more'
Important pages buried too deep in hierarchy
No systematic linking strategy
Broken internal links
Recommended Tools
Screaming Frog for link auditing
Site visualization tools
Internal link analysis plugins
Content mapping spreadsheets