Why It Matters for CMOs
As CMO, understanding internal linking for ai helps you demonstrate marketing ROI and competitive positioning. Internal linking creates content relationships that AI systems use to understand topical connections and authority distribution. Strategic linking improves how AI navigates and interprets your content...
Implementation Steps
Identify pillar content and supporting pages
Create hub pages that link to related content
Use descriptive anchor text that provides context
Link from high-authority pages to important content
Create breadcrumb navigation for hierarchy
Add related content sections to all pages
Audit and update links regularly
Action Items for CMOs
Identify pillar content and supporting pages
Create hub pages that link to related content
Add Internal Linking for AI progress to your executive dashboard
Schedule quarterly reviews of tactic implementation
Set team OKRs around this tactic
Common Mistakes
Generic anchor text like 'click here' or 'learn more'
Important pages buried too deep in hierarchy
No systematic linking strategy
Broken internal links
Recommended Tools
Screaming Frog for link auditing
Site visualization tools
Internal link analysis plugins
Content mapping spreadsheets
Reporting Tips for CMOs
Track Internal Linking for AI implementation progress weekly
Benchmark results against competitors for context
Present trends over time, not just point-in-time snapshots
Tie tactic results to business outcomes and revenue
Include competitive context in executive reports