Why It Matters for Product Managers
As a product manager, author authority building affects how AI represents your product. AI systems evaluate author expertise as part of content quality assessment. Building clear author authority improves how AI trusts and cites your content.
Implementation Steps
Create comprehensive author bio pages
Implement Person schema for all authors
Connect authors to LinkedIn, Twitter, and relevant profiles
Showcase author credentials and expertise
Build author bylines on external publications
Include author information on all content
Develop thought leadership content
Action Items for Product Managers
Create comprehensive author bio pages
Implement Person schema for all authors
Track how product changes impact Author Authority Building results
Use tactic insights to refine product positioning
Share findings with marketing and engineering teams
Common Mistakes
Anonymous or 'staff' attributed content
Missing author credentials
No connection to external profiles
Author pages with minimal information
Recommended Tools
LinkedIn profile optimization
HARO for byline opportunities
Person schema generators
Author authority tracking
Reporting Tips for Product Managers
Track Author Authority Building implementation progress weekly
Benchmark results against competitors for context
Segment by product or feature to identify top performers
Track before/after metrics for product launches
Include qualitative user feedback alongside data