Why It Matters for CMOs
As CMO, understanding author authority building helps you demonstrate marketing ROI and competitive positioning. AI systems evaluate author expertise as part of content quality assessment. Building clear author authority improves how AI trusts and cites your content.
Implementation Steps
Create comprehensive author bio pages
Implement Person schema for all authors
Connect authors to LinkedIn, Twitter, and relevant profiles
Showcase author credentials and expertise
Build author bylines on external publications
Include author information on all content
Develop thought leadership content
Action Items for CMOs
Create comprehensive author bio pages
Implement Person schema for all authors
Add Author Authority Building progress to your executive dashboard
Schedule quarterly reviews of tactic implementation
Set team OKRs around this tactic
Common Mistakes
Anonymous or 'staff' attributed content
Missing author credentials
No connection to external profiles
Author pages with minimal information
Recommended Tools
LinkedIn profile optimization
HARO for byline opportunities
Person schema generators
Author authority tracking
Reporting Tips for CMOs
Track Author Authority Building implementation progress weekly
Benchmark results against competitors for context
Present trends over time, not just point-in-time snapshots
Tie tactic results to business outcomes and revenue
Include competitive context in executive reports