Why Microsoft Copilot Matters for Growth Marketers
For growth marketers, Microsoft Copilot is a key lever for acquisition optimization. Microsoft Copilot is integrated across Microsoft's ecosystem—Bing search, Edge browser, Windows, and Microsoft 365. For B2B companies, this means visibility in the tools that millions of professionals...
Microsoft Copilot Key Features
Integration with Microsoft 365 suite
Bing search integration with citations
Enterprise-grade security and compliance
Professional and business focus
Action Items for Growth Marketers
Submit your site to Bing Webmaster Tools
Optimize for Bing's ranking factors (similar to Google)
Run growth experiments targeting Microsoft Copilot
A/B test content optimizations for this platform
Set up automated alerts for platform visibility changes
Optimization Tips for Growth Marketers
Create content that answers professional and business queries
Implement structured data for enhanced understanding
Segment platform results by traffic source and content type
Calculate platform impact on conversion funnel metrics
Build cohort analysis for long-term platform tracking