Why It Matters
For InsurTech companies, tracking Content Freshness is essential to maintaining competitive AI visibility. As AI assistants become the primary discovery channel for insurtech solutions, strong performance on this metric directly translates to increased pipeline and revenue. AI systems often prefer fresh content for time-sensitive queries. Stale content can lead to AI providing outdated information about your brand.
How to Measure
Track average age of content across your site
Monitor pages without recent updates
Measure update frequency by content type
Compare freshness against competitors
Industry Benchmarks
Top InsurTech companies achieve: Key pages updated monthly
Established InsurTech brands typically see: Quarterly updates on important content
Growing InsurTech companies average: Annual content review
Improvement Tips
Create content refresh calendar
Add dateModified to all pages
Develop insurtech-specific content that addresses the unique AI visibility challenges in your vertical
Build authority through insurtech industry publications, partnerships, and thought leadership content