Why It Matters
In the healthcare tech space, Content Freshness is critical because medical and health technology decisions require the highest levels of trust and accuracy. AI systems prioritize content freshness when surfacing healthcare solutions, and poor performance here means losing visibility to competitors in a high-stakes market. AI systems often prefer fresh content for time-sensitive queries. Stale content can lead to AI providing outdated information about your brand.
How to Measure
Track average age of content across your site
Monitor pages without recent updates
Measure update frequency by content type
Compare freshness against competitors
Industry Benchmarks
Top Healthcare Tech companies achieve: Key pages updated monthly
Established Healthcare Tech brands typically see: Quarterly updates on important content
Growing Healthcare Tech companies average: Annual content review
Improvement Tips
Create content refresh calendar
Add dateModified to all pages
Create clinical evidence summaries and case studies formatted for AI extraction in healthcare searches
Ensure HIPAA compliance documentation and certifications are structured for AI comprehension