Why It Matters for Growth Marketers
As a growth marketer, you need actionable metrics to optimize acquisition. AI Crawl Frequency helps you if ai bots aren't crawling your site regularly, your latest content won't appear in ai responses. monitoring crawl frequency ensures your ai visibility pipeline is working.
How to Measure
Analyze server logs for AI bot user agents
Track crawl frequency by bot type
Monitor which pages are being crawled
Compare crawl patterns over time
Action Items for Growth Marketers
Analyze server logs for AI bot user agents
Track crawl frequency by bot type
Build AI Crawl Frequency tracking into your growth experiments
A/B test content changes and measure impact on this metric
Create automated alerts for significant changes
Industry Benchmarks
High frequency: Daily crawls of key pages
Good frequency: Weekly crawls
Low frequency: Monthly or less
Not crawled: No AI bot activity
Reporting Tips for Growth Marketers
Track AI Crawl Frequency weekly to identify trends early
Benchmark against competitors to contextualize performance
Segment by traffic source and content type
Calculate impact on conversion funnel
Build cohort analysis for long-term tracking
Improvement Strategies
Ensure robots.txt allows AI crawlers
Improve site speed for crawler efficiency
Update content regularly to attract crawls
Submit sitemap and build internal linking