Why It Matters for CMOs
As a CMO, you need to demonstrate ROI on marketing investments. AI Crawl Frequency helps you if ai bots aren't crawling your site regularly, your latest content won't appear in ai responses. monitoring crawl frequency ensures your ai visibility pipeline is working.
How to Measure
Analyze server logs for AI bot user agents
Track crawl frequency by bot type
Monitor which pages are being crawled
Compare crawl patterns over time
Action Items for CMOs
Analyze server logs for AI bot user agents
Track crawl frequency by bot type
Add AI Crawl Frequency to your executive dashboard
Present quarterly trends to the leadership team
Set team OKRs around this metric
Industry Benchmarks
High frequency: Daily crawls of key pages
Good frequency: Weekly crawls
Low frequency: Monthly or less
Not crawled: No AI bot activity
Reporting Tips for CMOs
Track AI Crawl Frequency weekly to identify trends early
Benchmark against competitors to contextualize performance
Present trends over time, not just snapshots
Tie metric improvements to business outcomes
Include competitive context in executive reports
Improvement Strategies
Ensure robots.txt allows AI crawlers
Improve site speed for crawler efficiency
Update content regularly to attract crawls
Submit sitemap and build internal linking