PropTech 활용 사례
Keep PropTech pricing and features current
Update PropTech industry statistics and trends
Signal content freshness for fast-moving PropTech topics
실행 단계
Add visible 'Last Updated' dates to all content
Implement dateModified in Article schema
Create a content refresh schedule
Update statistics and data points regularly
Review and refresh top-performing content quarterly
Remove or update outdated content
Publish timely content on current topics
PropTech 팁
Apply Content Freshness Signals specifically to PropTech use cases
Focus on PropTech buyer personas and their questions
Build PropTech-specific examples and case studies
흔한 실수
Updating dates without changing content
Stale data points in otherwise good content
No visible publication or update dates
Keeping outdated content live indefinitely
추천 도구
Content audit spreadsheets
CMS with scheduled review features
Date tracking in structured data
Content calendar tools