Content Managers에게 중요한 이유
For content managers, content freshness signals determines content effectiveness in AI. AI systems prefer fresh content for many queries. Implementing clear freshness signals ensures AI knows your content is current and reliable.
실행 단계
Add visible 'Last Updated' dates to all content
Implement dateModified in Article schema
Create a content refresh schedule
Update statistics and data points regularly
Review and refresh top-performing content quarterly
Remove or update outdated content
Publish timely content on current topics
Content Managers를 위한 실행 항목
Add visible 'Last Updated' dates to all content
Implement dateModified in Article schema
Measure Content Freshness Signals impact across content formats
Build content briefs that incorporate this tactic
Adjust the content calendar based on tactic performance
흔한 실수
Updating dates without changing content
Stale data points in otherwise good content
No visible publication or update dates
Keeping outdated content live indefinitely
추천 도구
Content audit spreadsheets
CMS with scheduled review features
Date tracking in structured data
Content calendar tools
Content Managers를 위한 보고 팁
Track Content Freshness Signals implementation progress weekly
Benchmark results against competitors for context
Analyze results by content type and topic cluster
Track content age vs. tactic performance correlation
Identify top-performing patterns to replicate