SEO Managers에게 중요한 이유
As an SEO manager, author authority building represents a critical ranking factor for AI visibility. AI systems evaluate author expertise as part of content quality assessment. Building clear author authority improves how AI trusts and cites your content.
실행 단계
Create comprehensive author bio pages
Implement Person schema for all authors
Connect authors to LinkedIn, Twitter, and relevant profiles
Showcase author credentials and expertise
Build author bylines on external publications
Include author information on all content
Develop thought leadership content
SEO Managers를 위한 실행 항목
Create comprehensive author bio pages
Implement Person schema for all authors
Integrate Author Authority Building into SEO reporting workflows
Correlate tactic results with traditional SEO metrics
Document implementation steps for the team
흔한 실수
Anonymous or 'staff' attributed content
Missing author credentials
No connection to external profiles
Author pages with minimal information
추천 도구
LinkedIn profile optimization
HARO for byline opportunities
Person schema generators
Author authority tracking
SEO Managers를 위한 보고 팁
Track Author Authority Building implementation progress weekly
Benchmark results against competitors for context
Correlate with organic traffic and ranking changes
Break down results by page type and content category
Include technical health metrics alongside tactic data