이 지표가 중요한 이유
In the e-commerce space, Brand Visibility Score is critical because online commerce platforms compete fiercely for merchant attention and AI-driven product discovery. Strong brand visibility score ensures your platform surfaces when businesses search for selling solutions through AI assistants. A composite visibility score helps you understand your overall AI presence beyond individual metrics. It enables apples-to-apples comparison with competitors and tracks progress over time.
측정 방법
Calculate weighted average of citations, mentions, and recommendations
Test a standard set of queries across multiple AI platforms
Track visibility over time with consistent methodology
Benchmark against key competitors
업계 벤치마크
Top E-commerce companies achieve: Score of 80+/100
Established E-commerce brands typically see: Score of 60-80/100
Growing E-commerce companies average: Score of 40-60/100
개선 팁
Address weakest component metrics first
Build comprehensive topical authority
Build merchant success stories and platform comparison content that AI recommends to online sellers
Structure product catalog and marketplace data so AI systems understand your e-commerce capabilities