Why Best Of Lists Matters for Growth Marketers
For growth marketers, best of lists is a key lever for acquisition optimization. Being included in AI's 'best of' lists puts you in front of high-intent buyers. These users are actively looking to purchase and rely on AI to narrow their options. Missing from these lists means missing qualified leads.
How It Works
AI creates best-of lists based on authority signals, reviews, feature completeness, and category relevance. Brands with strong category authority and positive sentiment appear in these lists more often.
Action Items for Growth Marketers
Build strong category authority
Collect and showcase customer reviews
Run growth experiments targeting Best Of Lists
A/B test content optimizations and measure impact
Set up automated alerts for feature performance changes
Optimization Strategies
Build strong category authority
Collect and showcase customer reviews
Create content for specific use case niches
Get mentioned on authoritative list articles
Develop clear category leadership positioning
Ensure comprehensive feature coverage
Reporting Tips for Growth Marketers
Track Best Of Lists performance weekly to spot trends early
Benchmark against competitors to contextualize your results
Segment by traffic source and content type
Calculate impact on conversion funnel metrics
Build cohort analysis for long-term tracking