Why Best Of Lists Matters for CMOs
As CMO, understanding best of lists helps you demonstrate marketing ROI and competitive positioning. Being included in AI's 'best of' lists puts you in front of high-intent buyers. These users are actively looking to purchase and rely on AI to narrow their options. Missing from these lists means missing qualified leads.
How It Works
AI creates best-of lists based on authority signals, reviews, feature completeness, and category relevance. Brands with strong category authority and positive sentiment appear in these lists more often.
Action Items for CMOs
Build strong category authority
Collect and showcase customer reviews
Add Best Of Lists performance to your executive dashboard
Schedule quarterly reviews of AI feature optimization
Set team OKRs around AI visibility features
Optimization Strategies
Build strong category authority
Collect and showcase customer reviews
Create content for specific use case niches
Get mentioned on authoritative list articles
Develop clear category leadership positioning
Ensure comprehensive feature coverage
Reporting Tips for CMOs
Track Best Of Lists performance weekly to spot trends early
Benchmark against competitors to contextualize your results
Present trends over time, not just point-in-time snapshots
Tie feature improvements to business outcomes and revenue
Include competitive context in executive reports