MarTech Use Cases
Publish MarTech research AI systems will cite as authoritative
Create MarTech industry reports with citable statistics
Build MarTech thought leadership through AI-visible research
MarTech Optimization Tips
Tailor white papers to MarTech buyer personas
Include MarTech-specific examples and case studies
Create ungated summary pages with key findings
Publish executive summaries as web content
Recommended Structured Data
ScholarlyArticle
Article
Person
Dataset
Best Practices
Publish key findings on accessible web pages
Lead with the most important statistics
Include methodology for credibility
Add expert author information
Create derivative content (blogs, infographics)
Update research annually to maintain relevance
Common Mistakes to Avoid
Gating 100% of content behind forms
PDF-only publication with no web presence
No summary of key findings
Missing author credentials
Outdated research still being cited