White Papers
Content TypeInsurTech

Optimizing White Papers for InsurTech AI Visibility

Learn how to optimize white papers specifically for insurtech companies to improve AI visibility and citations. How to structure white papers and research so AI systems cite your expertise and original insights.

InsurTech Use Cases

Publish InsurTech research AI systems will cite as authoritative

Create InsurTech industry reports with citable statistics

Build InsurTech thought leadership through AI-visible research

InsurTech Optimization Tips

1

Tailor white papers to InsurTech buyer personas

2

Include InsurTech-specific examples and case studies

3

Create ungated summary pages with key findings

4

Publish executive summaries as web content

Recommended Structured Data

ScholarlyArticle

Article

Person

Dataset

Best Practices

Publish key findings on accessible web pages

Lead with the most important statistics

Include methodology for credibility

Add expert author information

Create derivative content (blogs, infographics)

Update research annually to maintain relevance

Common Mistakes to Avoid

Gating 100% of content behind forms

PDF-only publication with no web presence

No summary of key findings

Missing author credentials

Outdated research still being cited

Optimize White Papers for Your InsurTech Company

Get expert help optimizing white papers specifically for your insurtech AI visibility strategy.