JSON-LD Product Schema Template
Structured data template for product pages. Helps AI systems understand your product details, pricing, and availability.
Template
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
"@id": "https://www.yoursite.com/products/product-name#product",
"name": "Product Name",
"description": "A comprehensive description of your product. Include key features, benefits, and what problems it solves.",
"image": [
"https://www.yoursite.com/images/product-1.jpg",
"https://www.yoursite.com/images/product-2.jpg"
],
"brand": {
"@type": "Brand",
"name": "Your Brand Name"
},
"sku": "PROD-001",
"mpn": "MPN12345",
"category": "Product Category",
"offers": {
"@type": "Offer",
"url": "https://www.yoursite.com/products/product-name",
"priceCurrency": "USD",
"price": "99.00",
"priceValidUntil": "2026-12-31",
"availability": "https://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "Your Company Name"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "127"
},
"review": [
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
},
"author": {
"@type": "Person",
"name": "Customer Name"
},
"reviewBody": "Great product! Exactly what I needed."
}
]
}
</script>How to Use This Template
Add to each product page
Keep pricing and availability up to date
Only include aggregateRating if you have real reviews
Use accurate product identifiers (SKU, MPN)
Validate with Google's Rich Results Test
When to Use This
E-commerce product pages
SaaS pricing pages
Physical product listings
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