AI Visibility Audit Checklist Template

# AI Visibility Audit
**Website:** [Your Website URL]
**Date:** [Audit Date]
**Auditor:** [Name]

---

## 1. AI Crawler Access

### Robots.txt Review
- [ ] GPTBot is allowed
- [ ] ClaudeBot/Claude-Web is allowed
- [ ] PerplexityBot is allowed
- [ ] Google-Extended is allowed
- [ ] No overly restrictive crawl-delay
- [ ] Sitemap is referenced

**Notes:**
> [Add observations here]

### Server Log Analysis
- [ ] GPTBot visits detected in last 30 days
- [ ] ClaudeBot visits detected in last 30 days
- [ ] PerplexityBot visits detected in last 30 days
- [ ] No 403/404 errors for AI bots

**Notes:**
> [Add observations here]

---

## 2. Structured Data

### Organization Schema
- [ ] Organization schema on homepage
- [ ] Includes name, URL, logo
- [ ] Includes social profiles (sameAs)
- [ ] Validates without errors

### Page-Level Schema
- [ ] Article schema on blog posts
- [ ] Product/Service schema where relevant
- [ ] FAQ schema on FAQ sections
- [ ] BreadcrumbList for navigation

### Validation
- [ ] All schema passes Rich Results Test
- [ ] No missing required properties
- [ ] Schema matches visible content

**Notes:**
> [Add observations here]

---

## 3. Content Structure

### Homepage
- [ ] Clear value proposition in first paragraph
- [ ] Explicit statement of what company does
- [ ] Links to key service/product pages
- [ ] Contact information accessible

### Key Pages
- [ ] Clear H1-H6 hierarchy
- [ ] Paragraphs under 4 sentences
- [ ] Key terms are defined explicitly
- [ ] FAQ sections where relevant
- [ ] Last updated dates visible

### Blog/Content
- [ ] Author information included
- [ ] Publication dates visible
- [ ] Clear topic focus per article
- [ ] Internal linking structure
- [ ] External citations to sources

**Notes:**
> [Add observations here]

---

## 4. Technical Foundation

### Performance
- [ ] Page load under 3 seconds
- [ ] Core Web Vitals passing
- [ ] Mobile responsive

### Indexing
- [ ] XML sitemap exists and valid
- [ ] Sitemap submitted to Google/Bing
- [ ] No critical pages blocked
- [ ] Canonical URLs implemented

### Security
- [ ] HTTPS enabled
- [ ] No mixed content warnings

**Notes:**
> [Add observations here]

---

## 5. AI Response Testing

### Brand Queries
Test: "What is [Company Name]?"
- [ ] AI knows about the company
- [ ] Information is accurate
- [ ] Information is current

### Category Queries
Test: "What are the best [your category] tools?"
- [ ] Company is mentioned
- [ ] Positioned accurately
- [ ] Competitors mentioned

### Problem Queries
Test: "How do I solve [problem you solve]?"
- [ ] Company/solution mentioned
- [ ] Content is cited
- [ ] Information is helpful

**Notes:**
> [Add observations here]

---

## Summary

### Critical Issues (Fix Immediately)
1. [Issue 1]
2. [Issue 2]

### High Priority (Fix Within 30 Days)
1. [Issue 1]
2. [Issue 2]

### Medium Priority (Fix Within 90 Days)
1. [Issue 1]
2. [Issue 2]

### Low Priority (Ongoing Improvement)
1. [Issue 1]
2. [Issue 2]

---

## Overall AI Visibility Score

| Category | Score (1-5) | Notes |
|----------|-------------|-------|
| Crawler Access | /5 | |
| Structured Data | /5 | |
| Content Structure | /5 | |
| Technical Foundation | /5 | |
| AI Response Quality | /5 | |
| **Total** | **/25** | |