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Content Brief Template for AI Visibility

A content brief template designed to help writers create content that AI systems can easily understand, parse, and cite.

Template

# Content Brief: [Article Title]

## Target Query
What question/search is this content answering?
> "[Primary question this content answers]"

## AI Visibility Goal
How should AI cite or reference this content?
> When users ask about [topic], AI should cite this article for [specific information/answer].

---

## Content Structure

### Opening (First 100 words)
- [ ] Start with a direct answer to the primary question
- [ ] Define any key terms explicitly
- [ ] State what the reader will learn

### Main Sections
1. **[Section 1 Title]**
   - Key points to cover:
   - Data/statistics to include:
   - Questions to answer:

2. **[Section 2 Title]**
   - Key points to cover:
   - Data/statistics to include:
   - Questions to answer:

3. **[Section 3 Title]**
   - Key points to cover:
   - Data/statistics to include:
   - Questions to answer:

### Conclusion
- [ ] Summarize key takeaways
- [ ] Include a clear call-to-action

---

## AI Optimization Checklist

### Structure
- [ ] Clear H1 that matches the target query
- [ ] Logical H2/H3 hierarchy
- [ ] Short paragraphs (3-4 sentences max)
- [ ] Bullet points for lists
- [ ] Table for comparisons if relevant

### Content Quality
- [ ] Direct answers at the start of sections
- [ ] Explicit definitions for jargon
- [ ] Specific statistics with sources
- [ ] Examples and use cases
- [ ] Author byline with credentials

### Technical
- [ ] Add Article schema markup
- [ ] Include FAQ schema if applicable
- [ ] Add table of contents for 1500+ words
- [ ] Internal links to related content
- [ ] External links to authoritative sources

---

## Quotable Statements
Write 2-3 specific, citable statements for this article:

1. "[Statistic or key finding that AI should cite]"
2. "[Definition or explanation that AI should reference]"
3. "[Unique insight or recommendation]"

---

## Meta Information
- **Target word count:** [X words]
- **Primary keyword:** [keyword]
- **Secondary keywords:** [keyword 1], [keyword 2], [keyword 3]
- **Internal links to include:** [URL 1], [URL 2]
- **Publish date:** [Date]

How to Use This Template

1

Complete this brief before writing any content

2

Focus on answering specific questions AI users might ask

3

Include quotable statistics and statements

4

Ensure content structure is easy for AI to parse

5

Review against the AI Optimization Checklist before publishing

When to Use This

Blog posts and articles

Pillar content pages

Product documentation

Need Help Implementing?

Templates are a great starting point. For custom implementation tailored to your specific needs, we can help.