Content Brief Template for AI Visibility
A content brief template designed to help writers create content that AI systems can easily understand, parse, and cite.
Template
# Content Brief: [Article Title]
## Target Query
What question/search is this content answering?
> "[Primary question this content answers]"
## AI Visibility Goal
How should AI cite or reference this content?
> When users ask about [topic], AI should cite this article for [specific information/answer].
---
## Content Structure
### Opening (First 100 words)
- [ ] Start with a direct answer to the primary question
- [ ] Define any key terms explicitly
- [ ] State what the reader will learn
### Main Sections
1. **[Section 1 Title]**
- Key points to cover:
- Data/statistics to include:
- Questions to answer:
2. **[Section 2 Title]**
- Key points to cover:
- Data/statistics to include:
- Questions to answer:
3. **[Section 3 Title]**
- Key points to cover:
- Data/statistics to include:
- Questions to answer:
### Conclusion
- [ ] Summarize key takeaways
- [ ] Include a clear call-to-action
---
## AI Optimization Checklist
### Structure
- [ ] Clear H1 that matches the target query
- [ ] Logical H2/H3 hierarchy
- [ ] Short paragraphs (3-4 sentences max)
- [ ] Bullet points for lists
- [ ] Table for comparisons if relevant
### Content Quality
- [ ] Direct answers at the start of sections
- [ ] Explicit definitions for jargon
- [ ] Specific statistics with sources
- [ ] Examples and use cases
- [ ] Author byline with credentials
### Technical
- [ ] Add Article schema markup
- [ ] Include FAQ schema if applicable
- [ ] Add table of contents for 1500+ words
- [ ] Internal links to related content
- [ ] External links to authoritative sources
---
## Quotable Statements
Write 2-3 specific, citable statements for this article:
1. "[Statistic or key finding that AI should cite]"
2. "[Definition or explanation that AI should reference]"
3. "[Unique insight or recommendation]"
---
## Meta Information
- **Target word count:** [X words]
- **Primary keyword:** [keyword]
- **Secondary keywords:** [keyword 1], [keyword 2], [keyword 3]
- **Internal links to include:** [URL 1], [URL 2]
- **Publish date:** [Date]How to Use This Template
Complete this brief before writing any content
Focus on answering specific questions AI users might ask
Include quotable statistics and statements
Ensure content structure is easy for AI to parse
Review against the AI Optimization Checklist before publishing
When to Use This
Blog posts and articles
Pillar content pages
Product documentation
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