MarTech Use Cases
Implement MarTech-specific schema types for products and services
Enhance MarTech product pages with comprehensive structured data
Build FAQ schema for common MarTech customer questions
Implementation Steps
Audit current schema implementation using Google's Rich Results Test
Identify missing schema types for your content (Organization, Product, Article, FAQ, etc.)
Create schema templates for each page type
Implement JSON-LD in the head section of all pages
Add all recommended properties, not just required ones
Validate all schema implementations
Monitor for schema errors in Search Console
MarTech Tips
Apply Schema Markup Optimization specifically to MarTech use cases
Focus on MarTech buyer personas and their questions
Build MarTech-specific examples and case studies
Use industry-specific schema properties beyond the basics
Validate all schema implementations before deployment
Common Mistakes
Implementing only required properties
Schema data not matching visible page content
Missing validation before deployment
Using deprecated schema types
Recommended Tools
Google Rich Results Test
Schema.org Validator
Screaming Frog for bulk auditing
Schema generators and templates