Why It Matters for Growth Marketers
For growth marketers, llms.txt implementation is a key lever for acquisition optimization. llms.txt is an emerging standard (similar to robots.txt) that provides explicit instructions to AI systems about your content, preferences, and key information.
Implementation Steps
Research the current llms.txt specification
Create an llms.txt file in your site root
Include key information about your organization
List important pages and documentation
Specify content preferences and guidelines
Add contact information for AI system operators
Monitor for AI system adoption
Action Items for Growth Marketers
Research the current llms.txt specification
Create an llms.txt file in your site root
Run growth experiments around llms.txt Implementation
A/B test implementation variations and measure impact
Set up automated alerts for performance changes
Common Mistakes
Overly complex or lengthy files
Not keeping the file updated
Missing key organizational information
Incorrect file location or format
Recommended Tools
Text editor for file creation
llms.txt validators (as they emerge)
File serving configuration
Monitoring for AI access
Reporting Tips for Growth Marketers
Track llms.txt Implementation implementation progress weekly
Benchmark results against competitors for context
Segment results by traffic source and content type
Calculate impact on conversion funnel metrics
Build cohort analysis for long-term tracking