PropTech Use Cases
Establish your PropTech brand as a recognized entity
Connect PropTech products to your company entity
Build entity authority in the PropTech space
Implementation Steps
Define all key entities: company, products, founders, locations
Create dedicated pages for each important entity
Implement Organization, Person, and Product schema
Build entity connections using sameAs and relatedLink
Ensure consistent naming across all properties
Get entities mentioned on authoritative external sites
Monitor AI understanding of each entity
PropTech Tips
Apply Entity Optimization specifically to PropTech use cases
Focus on PropTech buyer personas and their questions
Build PropTech-specific examples and case studies
Claim and optimize profiles on industry-specific platforms
Build consistent entity references across all content
Common Mistakes
Inconsistent naming across platforms
Missing connections between related entities
No dedicated entity landing pages
Forgetting to claim and optimize external profiles
Recommended Tools
Google Knowledge Graph Search API
Entity extraction tools
Brand monitoring services
Wikipedia and Wikidata editors