MarTech Use Cases
Establish MarTech thought leadership through author profiles
Build expert credentials for MarTech content
Connect MarTech content to recognized experts
Implementation Steps
Create comprehensive author bio pages
Implement Person schema for all authors
Connect authors to LinkedIn, Twitter, and relevant profiles
Showcase author credentials and expertise
Build author bylines on external publications
Include author information on all content
Develop thought leadership content
MarTech Tips
Apply Author Authority Building specifically to MarTech use cases
Focus on MarTech buyer personas and their questions
Build MarTech-specific examples and case studies
Common Mistakes
Anonymous or 'staff' attributed content
Missing author credentials
No connection to external profiles
Author pages with minimal information
Recommended Tools
LinkedIn profile optimization
HARO for byline opportunities
Person schema generators
Author authority tracking