Why Gemini Matters for CMOs
As CMO, understanding Gemini helps you demonstrate marketing ROI and competitive positioning. Gemini is Google's most capable AI model, integrated across Google Search, Workspace, and other Google products. With Google's massive reach, Gemini influences how billions of users discover and inter...
Gemini Key Features
Integration with Google Search and AI Overviews
Multimodal capabilities (text, image, video)
Deep integration with Google Workspace
Access to Google's knowledge graph
Action Items for CMOs
Allow Google-Extended crawler for AI training data access
Maintain strong traditional SEO fundamentals
Add Gemini visibility metrics to your executive dashboard
Schedule quarterly reviews of platform optimization
Set team OKRs around platform visibility
Optimization Tips for CMOs
Implement comprehensive structured data markup
Create content eligible for featured snippets and knowledge panels
Present platform visibility trends over time to stakeholders
Tie platform optimization results to business outcomes
Include competitive context in executive reports