Why It Matters
For PropTech companies, tracking Structured Data Coverage is essential to maintaining competitive AI visibility. As AI assistants become the primary discovery channel for proptech solutions, strong performance on this metric directly translates to increased pipeline and revenue. Structured data is a key signal for AI comprehension. Pages with proper schema are more likely to be understood correctly and cited appropriately by AI systems.
How to Measure
Audit all pages for structured data presence
Validate schema markup for errors
Measure coverage by page type and schema type
Track implementation over time
Industry Benchmarks
Top PropTech companies achieve: 95%+ pages with valid schema
Established PropTech brands typically see: 80-95% coverage
Growing PropTech companies average: 50-80% coverage
Improvement Tips
Implement schema templates for each page type
Add automated schema validation to deployments
Develop proptech-specific content that addresses the unique AI visibility challenges in your vertical
Build authority through proptech industry publications, partnerships, and thought leadership content