Why It Matters
For MarTech companies, tracking Structured Data Coverage is essential to maintaining competitive AI visibility. As AI assistants become the primary discovery channel for martech solutions, strong performance on this metric directly translates to increased pipeline and revenue. Structured data is a key signal for AI comprehension. Pages with proper schema are more likely to be understood correctly and cited appropriately by AI systems.
How to Measure
Audit all pages for structured data presence
Validate schema markup for errors
Measure coverage by page type and schema type
Track implementation over time
Industry Benchmarks
Top MarTech companies achieve: 95%+ pages with valid schema
Established MarTech brands typically see: 80-95% coverage
Growing MarTech companies average: 50-80% coverage
Improvement Tips
Implement schema templates for each page type
Add automated schema validation to deployments
Develop martech-specific content that addresses the unique AI visibility challenges in your vertical
Build authority through martech industry publications, partnerships, and thought leadership content