Why It Matters
For InsurTech companies, tracking Recommendation Rate is essential to maintaining competitive AI visibility. As AI assistants become the primary discovery channel for insurtech solutions, strong performance on this metric directly translates to increased pipeline and revenue. Recommendations are the highest-intent AI mentions. When AI recommends you, users are actively considering options and your brand is positioned as a viable choice.
How to Measure
Test recommendation queries for your category
Track inclusion in 'best of' and comparison responses
Monitor recommendation consistency across platforms
Compare recommendation rate vs. competitors
Industry Benchmarks
Top InsurTech companies achieve: Recommended in 40%+ of relevant queries
Established InsurTech brands typically see: Recommended in 20-40% of queries
Growing InsurTech companies average: Recommended in 10-20% of queries
Improvement Tips
Create comprehensive product/service pages
Build strong review presence
Develop insurtech-specific content that addresses the unique AI visibility challenges in your vertical
Build authority through insurtech industry publications, partnerships, and thought leadership content