Why It Matters
For MarTech companies, tracking Brand Visibility Score is essential to maintaining competitive AI visibility. As AI assistants become the primary discovery channel for martech solutions, strong performance on this metric directly translates to increased pipeline and revenue. A composite visibility score helps you understand your overall AI presence beyond individual metrics. It enables apples-to-apples comparison with competitors and tracks progress over time.
How to Measure
Calculate weighted average of citations, mentions, and recommendations
Test a standard set of queries across multiple AI platforms
Track visibility over time with consistent methodology
Benchmark against key competitors
Industry Benchmarks
Top MarTech companies achieve: Score of 80+/100
Established MarTech brands typically see: Score of 60-80/100
Growing MarTech companies average: Score of 40-60/100
Improvement Tips
Address weakest component metrics first
Build comprehensive topical authority
Develop martech-specific content that addresses the unique AI visibility challenges in your vertical
Build authority through martech industry publications, partnerships, and thought leadership content