Google Analytics 4 Integration for PropTech
Learn how to use Google Analytics 4 for proptech AI visibility tracking and optimization. Teoraspace helps you configure GA4 to track traffic from ChatGPT, Claude, Perplexity, and other AI sources. Understand how AI-referred visitors behave differently and measure true ROI.
PropTech Use Cases
Track AI-referred PropTech website traffic
Measure PropTech visitor engagement from AI platforms
Analyze PropTech conversion rates from AI discovery
PropTech AI Visibility Challenges
PropTech companies face unique challenges that Google Analytics 4 integration helps address:
Property data not optimized for AI discovery
Real estate workflows complex for LLMs to understand
Competitors cited in property tech searches
Market-specific features lost in AI summaries
PropTech Tips for Google Analytics 4
Configure Google Analytics 4 for PropTech-specific tracking
Create PropTech segments and reports in Google Analytics 4
Monitor PropTech buyer journey touchpoints
Set up custom segments for each AI referral source
Create conversion goals for AI traffic attribution
Google Analytics 4 Benefits
Works with your existing GA4 setup
No additional tracking code needed
Real-time AI traffic visibility
Integration with Google Search Console
Custom reports and automated alerts
Setup Steps
Audit current GA4 setup and tracking capabilities
Create custom dimensions for AI sources
Configure events for AI visitor tracking
Build custom dashboards and reports
Set up conversion tracking for AI traffic
Implement automated reporting
Train your team on reading AI analytics
Ongoing optimization and insights