Google Analytics 4 Integration for InsurTech
Learn how to use Google Analytics 4 for insurtech AI visibility tracking and optimization. Teoraspace helps you configure GA4 to track traffic from ChatGPT, Claude, Perplexity, and other AI sources. Understand how AI-referred visitors behave differently and measure true ROI.
InsurTech Use Cases
Track AI-referred InsurTech website traffic
Measure InsurTech visitor engagement from AI platforms
Analyze InsurTech conversion rates from AI discovery
InsurTech AI Visibility Challenges
InsurTech companies face unique challenges that Google Analytics 4 integration helps address:
Insurance terminology not AI-optimized
Underwriting and risk features poorly explained to AI
Regulatory content not structured for LLMs
Competitors dominating InsurTech AI searches
InsurTech Tips for Google Analytics 4
Configure Google Analytics 4 for InsurTech-specific tracking
Create InsurTech segments and reports in Google Analytics 4
Monitor InsurTech buyer journey touchpoints
Set up custom segments for each AI referral source
Create conversion goals for AI traffic attribution
Google Analytics 4 Benefits
Works with your existing GA4 setup
No additional tracking code needed
Real-time AI traffic visibility
Integration with Google Search Console
Custom reports and automated alerts
Setup Steps
Audit current GA4 setup and tracking capabilities
Create custom dimensions for AI sources
Configure events for AI visitor tracking
Build custom dashboards and reports
Set up conversion tracking for AI traffic
Implement automated reporting
Train your team on reading AI analytics
Ongoing optimization and insights