Why This Matters for Travel Tech
For Travel Tech companies, how to get recommended by perplexity is essential because AI-driven discovery is rapidly becoming the primary way businesses research and evaluate technology solutions. As more travel tech decision-makers turn to AI assistants for recommendations, ensuring your brand appears in those conversations is no longer optional. Companies that invest in AI visibility now will establish a lasting competitive advantage, while those that wait risk becoming invisible to the growing segment of buyers who start their research with AI.
Implementation Steps
Allow PerplexityBot
Ensure PerplexityBot can access your content. Add explicit allow rules in robots.txt for the PerplexityBot user agent.
Create citation-worthy content
Perplexity cites sources that provide specific, factual information. Create content with data, statistics, and definitive statements.
Answer specific questions
Perplexity matches queries to content that directly answers questions. Structure content around specific questions users ask.
Maintain content freshness
Perplexity prefers recent, updated content. Keep publish dates visible and update content regularly.
Build domain authority
Perplexity considers site authority when selecting sources to cite. Build backlinks and topical authority in your niche.
Travel Tech Tips
Tailor your content to address the specific challenges and terminology used by travel tech professionals.
Create comparison content that positions your travel tech solution against alternatives AI users might ask about.
Add 'User-agent: PerplexityBot' with 'Allow: /'
Check server logs for PerplexityBot visits
Common Mistakes to Avoid
Blocking PerplexityBot in robots.txt
Writing generic content without specific data
Not updating content regularly
Ignoring content structure and formatting
Not tracking Perplexity referral traffic
Expected Results
Content cited in Perplexity search results
Direct referral traffic from citations
Visible attribution to your brand
Measurable AI-referred conversions