Own the Definitions in Your Industry
Position your content to be the source AI uses when users ask 'What is [concept]?' questions.
Overview
Definition answers occur when users ask AI to explain concepts: 'What is [term]?' AI provides definitions drawing from authoritative sources. Being the cited definition source establishes thought leadership.
Why It Matters
When AI cites your definition of an industry term, it establishes you as an authority. This builds brand awareness and credibility, especially for educational queries that start customer journeys.
How It Works
AI prefers clear, comprehensive definitions from authoritative sources. Content with explicit 'X is...' statements, comprehensive explanations, and supporting context performs best for definition queries.
Optimization Strategies
Create a comprehensive glossary
Start definitions with clear 'X is...' statements
Provide context and examples for each term
Include related terms and concepts
Implement DefinedTerm schema markup
Build authority through consistent term usage
How to Measure
Test 'What is [term]?' queries for your industry
Track which definitions AI cites you for
Monitor glossary page indexing and traffic
Compare definition authority vs. competitors
Common Challenges
Wikipedia and established sources dominate
Definitions not explicitly stated
Missing glossary or terminology content
Inconsistent term definitions across site
Best Practices
Lead with the clearest possible definition
Provide comprehensive explanations
Include practical examples
Link to related terms and concepts
Other AI Features
AI Citations
Learn how to optimize your content to be cited as a source when AI systems generate responses.
Brand Mentions
Strategies for increasing how often AI systems mention your brand when users ask relevant questions.
Product Recommendations
Optimize your product pages and content to be recommended when users ask AI for product suggestions.
Comparison Results
Strategies to ensure your brand appears favorably when AI compares products and services in your category.