MarTech Use Cases
Publish MarTech case studies AI can cite as proof points
Structure MarTech customer success stories for AI extraction
Build MarTech results-focused content AI references
MarTech Optimization Tips
Tailor case studies to MarTech buyer personas
Include MarTech-specific examples and case studies
Publish case studies as web pages, not just PDFs
Lead with quantifiable results and outcomes
Recommended Structured Data
Article
Organization
Review
FAQPage
Best Practices
Start with a results summary (metrics, outcomes)
Clearly state customer industry and size
Include specific, quantifiable improvements
Add direct customer quotes
Describe the challenge, solution, and results clearly
Tag with relevant use cases and industries
Common Mistakes to Avoid
Publishing only as downloadable PDFs
Vague outcomes without specific metrics
Missing customer industry/size information
No clear structure (challenge/solution/results)
Not making case studies findable by use case