strategy

Internal Linking vs External Backlinks

Comparing the value of your own internal link structure versus earning links from other websites.

Internal Linking

Strategic links between pages on your own website to guide users and search engines.

Advantages

  • Complete control
  • Costs nothing
  • Helps AI understand site structure
  • Distributes page authority

Considerations

  • Doesn't build domain authority
  • Can't replace external signals
  • Limited impact alone
  • Only helps owned content

External Backlinks

Links from other websites pointing to your content, signaling authority and trust.

Advantages

  • Builds domain authority
  • Third-party validation
  • Referral traffic
  • Strong ranking signal

Considerations

  • Hard to earn naturally
  • Takes time and effort
  • Quality matters more than quantity
  • Can't fully control

Our Verdict

Both are essential. Internal linking is your foundation - fully optimize it. Backlinks provide authority - earn them through quality content and outreach.

Where This Applies

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